About TrueLine Breeding
Limerick, Ireland
TrueLine Breeding started with a simple observation: the dog listings on Irish classified sites can't be trusted. Stolen photos, fake papers, unverifiable claims — buyers had no way to tell a health-tested IKC litter from a puppy farm front without expert knowledge.
At the same time, serious breeders had nowhere to show what they'd built. A field-trial champion's record — the very thing that prices its pups and stud fee — lived scattered across Facebook posts and paper certificates, with no permanent, verified home.
We built TrueLine Breeding to fix both problems with one engine: prove identity, prove records, connect proven animals and trusted businesses to the people looking for them. Every listing carries a document trail. Every badge traces back to something we actually checked.
We're starting in Munster — Limerick and Clare first, where we're based and can call every breeder and service business directly. Rather than compete head-on with an 18-year-old general classifieds site, we're winning the underserved high-trust niches: verified breeders, competition and working dogs, and local pet services.
Our commitment
- • We never touch transaction money — no payments, no escrow, no bookings between users.
- • Every verification badge is worded as a document check, never a guarantee.
- • Rescue listings are free, permanently, for every rescue organisation.
- • S.I. 681/2019 compliance is built into every listing form — not bolted on.